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Magic Wash Merino is magical.


A brunette woman sits crosslegged on the ground. She is wearing a dark red sweater, jeans, and black boots.

By the end of January, we’re all looking forward to warmer days. What do you wear when you’re tired of winter clothes, ready to transition into Spring, but still need warmth?

Magic Wash Merino

Magic Wash Merino knits feature the luxe, silky hand of knitted merino, in a range of colors that look to the season ahead. The crewneck (above) features some very cool neck detailing, ribbed trim, and raglan sleeves. See all the colors here: Magic Wash Merino Crew

What is the Magic?

It’s a special treatment that makes each garment unique. These sweaters are hand-dyed for unique variations in color, transforming each piece into a one-of-a-kind find, with unique shading along necklines, seams and hems.

A woman with bountiful brunette curls stands with hands hooked in the back of her jeans pockets. She is wearing a brighter red sweater with short sleeves.

Look closely at this pullover–it has the cutest (faux) pocket ever, and a relaxed hem to keep it easy to wear. Our design team thought a lot about the sleeve length to get it just right. See all the colors here: Magic Wash Merino Pullover

Why Merino?

Merino is one of our favorite luxury yarns, thanks to its sheen, airy lightness, and comfort. That’s right – you can layer for warmth and/or fashion, but this wool feels wonderful next to your skin. So slip on the V-Neck, and enjoy the silky, thermo-regulating comfort of pure merino wool. See all the colors here: Magic Wash Merino V-neck

A woman with long brown hair and blue eyes stands before a white background, her hands held in front of her stomach. She is wearing a plum colored sweater and jeans.

Merino Sheep

If you’d like to learn more about Merino sheep and what makes their wool so special, we suggest this page: Merino Sheep Info.  They are a special breed, carefully husbanded over centuries to create this outstanding wool. Plus, they’re handsome, and they know it.

A very wooly merino sheep with curling horns and a very overgrown coat makes eye contact with the camera.

And speaking of handsome, we have men’s pieces too: Men’s Magic Wash Merino