Wild for “WILD”

“Wild” is not just the number one movie right now, it’s the number one bestselling book on Amazon–years after its release! The soundtrack is a key part of creating and maintaining the high-altitude atmosphere of this amazing true-life story by Cheryl Strayed.

The movie was filmed on location, so Oregon’s part of the Pacific Crest Trail is one of the stars, right up there with Ms. Witherspoon. There are some amazing shots near Crater Lake, all the more amazing because Crater Lake National Park is only open a short time each year.

Walk Unafraid and Wild

“Walk Unafraid” (originally by REM) is part of the “Wild” soundtrack.  Our Levi’s California collaboration jacket is featured in this video of the cover by First Aid Kit.

So this video is a confluence of a lot of cool things: Pendleton, Levi’s, REM, First Aid Kit, the mighty Cheryl Strayed, the movie “Wild,” the book “Wild”, and of course Reese Witherspoon.

We are excited!