Gift of the Earth

Pendleton is proud to unveil our blanket for The College Fund for 2017, Gift of the Earth. See it here: Gift of the Earth.

For over 20 years, Wieden+Kennedy, the American Indian College Fund, and Pendleton Woolen Mills have worked together to create this amazing line of blankets as a way to raise money and promote the need for higher education in Native American communities. Our newest blanket, Gift of the Earth, was designed by Patty Orlando. A bold design on a neutral backdrop is inspired by the traditional Hopi pottery of Arizona. Today, Hopi potters draw from generations of knowledge to create their beautiful, unique works of art. This design pays testament to this practice of learning from the past while moving into the future.

The College Fund Bankets

It joins a collection of blankets designed specifically for the American Indian College Fund, many of them designed by Native artists. A portion of the proceeds from the sale of College Fund blankets provides scholarships for Native students to attend tribal colleges and universities. The College Fund has been the nation’s largest philanthropic effort supporting Native American higher education for more than 25 years.

Today, slightly more than 13% of American Indians age 25 and older have a college degree, less than half the U.S. national average. What’s more, 40% of the American Indian population is under the age of 18.  The College Fund is helping more American Indians of college age to start and complete their college degree through scholarship support.  The College Fund also provides program support for students once they are in school to help them succeed both academically and in their careers.

“Pendleton is proud to be a part of the American Indian College Fund’s mission, and its purpose to transform Indian higher education," said Mort Bishop, Pendleton President.  “By creating an awareness of the unique, community-based accredited Tribal Colleges and Universities and offering students access to knowledge, skills and cultural values, the College Fund enhances their communities and the country as a whole."

About the American Indian College Fund

Founded in 1989, the American Indian College Fund has been the nation’s largest charity supporting Native higher education for more than 25 years.  The College Fund has provided more than 100,000 scholarships since its inception and an average of 6,000 scholarships per year to American Indian students and a variety of programs to support their academic efforts ensuring they have the tools to graduate and succeed in their careers.  The College Fund consistently receives top ratings from independent charity evaluators.  For more information, please visit www.collegefund.org.

To view the entire American Indian College Fund Collection, click here: The College Fund Blankets.

“Blessing Song" from the album Tribute to the Elders (CR-6318) by the Black Lodge Singers courtesy Canyon Records License 2017-023. All rights reserved.  www.CanyonRecords.com.

Photos courtesy of the always chic  Shondina Lee Yikasbaa